Ads reporting & analytics

Ads reporting & analytics

Advertisers have access to reports with filtering. This section gives detailed reports on the data comprising all the important advertising metrics. You can select specific filters to select, compare and analyze data of your choice. This guide helps you understand our reports and the use cases they're intended for.
  1. Dimensions, Metrics, Filtering This page outlines how to design your reports so that you can:
    1. Reduce the size of the data set by removing data you don't care about (Custom reporting)
    2. Increase the relevance of the data you do get
    3. Get your results more quickly; requesting smaller data sets often increases reporting performance
      1. Every report returns a collection of data. In this document, this collection of data is referred to as a data set; these data sets are described in terms of dimensions and metrics.
      2. Similarly, when you are configuring a report, you can choose to filter the data set.
    4. Filter out as much data as possible - smaller data is faster data
  2. Daily Reporting:
    This gives important information on the Marketing efforts day wise,


    Filters:
    1. Date filter: Select specific date range
    2. Search filter: Quick search
    3. Campaign: see campaign specific reporting data by selecting the desired campaign
  3. Campaign Reporting:
    Campaign level reporting (to get reporting across Campaigns)
    1. Date filter: Select the specific date range
    2. Date filter: Select the specific date range
    3. Search filter: Quick search
    4. Campaign: see campaign specific reporting data by selecting the desired campaign.


  4. App Reporting: App level reporting (to get reporting across Bundles)

    1. Date filter: Select the specific date range
    2. Search filter: Quick search
  5. Site Reporting: Domain level reporting ( to get reporting across Domains)

    1. Date filter: Select the specific date range
    2. Search filter: Quick search
  6. Sub ID reporting: Sub ID is a unique publisherID. We can see the reporting data based on the publisher's unique ID.
    1. Date filter: Select the specific date range
    2. Search filter: Quick search
  7. Country wise reporting:
    We can see the reporting data by country.

    1. Date filter: Select the specific date range.
    2. Search filter: Quick search.
    3. Campaign: see campaign-specific reporting data by selecting the desired campaign.
    4. Publisher: Select a specific publisher.

Columns presented on the above reports
  1. Request - number of requests that came to the platform
  2. Responses - number of times that we responded to the publisher requests
  3. BidRate % - (Platform Responses / Publisher Requests) * 100%
  4. Impressions- recorded Impressions
  5. FillRate % - Impressions / Requests * 100%
  6. WinRate % - Impressions / Responses * 100%
  7. Clicks - Stands for clicks
  8. Revenue - the amount of money spent by Advertiser
  9. Bidfloor - is an average BidFloor from particular publishers
  10. BidPrice - is an average BidPrice from particular campaigns
  11. CTR - Clicks/ Impressions * 100%



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