Metrics
| Definition
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¾ Completions
| The number of actions or events that are three-fourths completed as part of an advertising campaign or initiative.
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Account Submit (Attribution)
| The number of submitted account forms or registrations attributed to advertising activities.
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Add to Carts
| The number of times users added products or items to their shopping carts as a result of advertising.
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Advertising Cost of Sales (Amazon)
| The ratio of advertising costs to sales revenue on the Amazon platform.
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Advertising Cost of Sales (click)(Amazon)
| The ratio of advertising costs per click to sales revenue on the Amazon platform.
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App Installs
| The number of times a mobile application is downloaded and installed by users through advertising efforts.
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ATC CPC Spends
| The cost per click spent on advertising to drive add-to-cart actions by users.
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Average DAUs (Attribution)
| The average number of daily active users attributed to advertising campaigns.
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Average Frequency
| The average number of times an ad is shown to a unique user within a specific time frame.
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Average MAUs (Attribution)
| The average number of monthly active users attributed to advertising campaigns.
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Average Session Duration
| The average length of time users spend in a session on a website or application as a result of advertising.
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Average ticket Size (CRM)
| The average value of a purchase or transaction made by customers through a CRM (customer relationship management) system.
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Bounce Rate %
| The percentage of users who navigate away from a website or landing page after viewing it briefly without taking any further action.
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CM
| Abbreviation for "Campaign Manager," a platform or system used to manage and track advertising campaigns
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Click Conversions
| The number of conversions that occur within a duration after a user clicks on an ad.
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Click Conversion Rate %
| The percentage of ad clicks that result in conversions.
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Click Reach
| The number of unique users reached through ad clicks.
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Clicks
| The total number of clicks on advertisements.
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Clicks To Play
| The number of times an ad is clicked to initiate playback of a video or multimedia content.
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Companion Clicks
| The number of clicks on companion ads displayed alongside a primary ad.
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Companion Impressions
| The number of times companion ads are displayed alongside a primary ad.
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Complete Registrations
| The number of registrations or sign-ups completed by users through advertising efforts.
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Contact Leads (CRM)
| The number of leads or potential customers obtained through a CRM system.
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Conversion Rate (Ad Server)
| The percentage of ad clicks that result in conversions, as measured by the ad server.
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Conversion Rate %
| The percentage of users who take a desired action (conversion) in response to advertising efforts.
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Conversion Revenue (Ad Server)
| The revenue generated from conversions, as measured by the ad server.
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Conversion Value
| The value assigned to a specific conversion or desired action taken by users in response to advertising.
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Conversion Value USD
| The value assigned to a specific conversion or desired action taken by users in response to advertising, measured in US dollars.
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Conversions
| The number of desired actions or conversions completed by users in response to advertising efforts.
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Cost Per Conversion (Ad Server)
| The average cost incurred for each conversion, as measured by the ad server.
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Cost Per Custom Event
| The average cost incurred for each custom event tracked in advertising campaigns.
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Cost per Link Click (CPC)
| The cost incurred for each click on a link in an advertisement.
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Cost Per Post Engagement
| The average cost incurred for each user engagement with a post on a social media platform.
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CPA
| Cost Per Acquisition or Cost Per Action, which represents the average cost incurred for each desired action or conversion.
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CPC
| Cost Per Click, which represents the average cost incurred for each click on an advertisement.
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CPCV
| Cost Per Completed View, which represents the average cost incurred for each completed view of a video advertisement.
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CPEL (CRM)
| Cost Per Eligible Lead, which represents the average cost incurred for each eligible lead obtained through a CRM system.
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CPL
| Cost Per Lead, which represents the average cost incurred for each lead or potential customer obtained through advertising efforts.
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CPM
| Cost Per Mille or Cost Per Thousand Impressions, which represents the average cost incurred for every one thousand ad impressions.
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CPV
| Cost Per View, which represents the average cost incurred for each view of an advertisement, typically used for video ads.
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CTR % (Ad Server)
| Click-Through Rate, expressed as a percentage, which represents the ratio of ad clicks to ad impressions, as measured by the ad server.
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Custom (Leads)
| Custom leads refer to specific leads or potential customers obtained through customized advertising efforts.
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Custom (Purchases + Leads)
| Custom purchases and leads refer to specific conversions and leads obtained through customized advertising efforts.
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Custom CPA (Leads + Purchases)
| Custom Cost Per Acquisition, which represents the average cost incurred for each lead or purchase obtained through customized advertising efforts.
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Custom Leads Total
| The total number of leads or potential customers obtained through customized advertising efforts.
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Custom ROAS
| Custom Return on Advertising Spend, which represents the return on investment (ROI) for customized advertising efforts.
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DCOS (CRM)
| Duplicate Cost of Sale, which represents the cost incurred for each duplicate or repeated sale obtained through a CRM system.
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Duplicate Leads (CRM)
| The number of duplicate leads or potential customers obtained through a CRM system.
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Eligibility Ratio (CRM)
| The ratio of eligible leads or potential customers to total leads obtained through a CRM system.
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Eligible Leads (CRM)
| The number of eligible leads or potential customers obtained through a CRM system.
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Email Verified (Attribution)
| The number of email addresses verified as part of the attribution process for advertising campaigns.
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Event Value (GA4)
| The value assigned to a specific event or action tracked in the Google Analytics 4 (GA4) platform.
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Expose View (Attribution)
| The number of views or impressions recorded as part of the attribution process for advertising campaigns.
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FBM Initiate Checkouts
| The number of initiate checkout events achieved through Facebook Marketplace advertising.
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FBM Subscriptions
| The number of subscriptions obtained through Facebook Marketplace advertising.
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Filter for Spend Impressions
| A filtering mechanism to isolate impressions related to advertising spend.
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Goal Competition Rate %
| The percentage of competition or rivalry among multiple goals set for advertising campaigns.
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Goal Conversion Rate %
| The percentage of goals achieved or conversions recorded in relation to advertising campaigns.
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Goal Value
| The value assigned to specific goals or conversions achieved in relation to advertising campaigns.
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Half Completions
| The number of actions or events that are half completed as part of an advertising campaign or initiative.
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Historical Quality Score
| The historical assessment or rating of the quality of advertisements based on relevance, expected click-through rate, and landing page experience.
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Impression Conversions
| The number of conversions that occur based on ad impressions alone, without requiring clicks.
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Impression Share %
| The percentage of available ad impressions that are actually displayed to users.
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Impression Share Lost Due to Budget %
| The percentage of potential ad impressions lost due to budget limitations.
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Impressions
| The total number of times advertisements are displayed or viewed by users.
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Installs (Attribution)
| The number of installations or downloads attributed to advertising campaigns.
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Landing Page Views
| The number of times a landing page is viewed or accessed by users as a result of advertising efforts.
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LAT Installs (Attribution)
| The number of installs attributed to limited ad tracking (LAT) users in advertising campaigns.
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LAT Rate % (Attribution)
| The percentage of limited ad tracking (LAT) users among total attributed installs in advertising campaigns.
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Lead Generation
| The process of acquiring leads or potential customers through advertising efforts.
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Lead Rate (CRM)
| The rate at which leads or potential customers are generated through a CRM system.
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Lead to Sanction (CRM)
| The process of converting leads or potential customers obtained through a CRM system into sanctioned or approved customers.
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Leads (CRM)
| The number of leads or potential customers obtained through a CRM system.
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Link Click Through Rate (CTR)
| The percentage of users who click on a link within an advertisement, relative to the total number of ad impressions.
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Measurable Impressions
| The number of ad impressions that can be measured or tracked.
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Metrics Name
| The name or label given to specific metrics used for tracking and analyzing advertising performance.
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Mixed Filter
| A filter or combination of filters applied to isolate specific data or metrics in advertising analysis.
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Mobile App Installs
| The number of installations or downloads of a mobile application achieved through advertising efforts.
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New Metrics
| Newly introduced or additional metrics used for tracking and analyzing advertising performance.
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New Users
| The number of new users or unique individuals attracted through advertising efforts.
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Offsite Conversions
| Conversions or desired actions completed by users outside the advertiser's website or application.
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Organic Post Impressions (Organic)
| The number of impressions generated by organic or non-paid posts on social media platforms.
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Organic Video Complete Views (Organic)
| The number of complete views of organic or non-paid video content.
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Page Likes
| The number of likes or engagements received by a page on a social media platform as a result of advertising efforts.
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Page Views Per Session
| The average number of page views per session recorded as a result of advertising efforts.
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Paid Post Impressions (Organic)
| The number of impressions generated by paid posts on social media platforms.
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Paid Complete Views (Organic)
| The number of complete views of paid video content on social media platforms.
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Paid Video Complete Views (Organic)
| The number of complete views of paid video content on social media platforms.
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Paid Video Views (Organic)
| The number of views generated by paid video content on social media platforms.
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Phone Verified (Attribution)
| The number of phone numbers verified as part of the attribution process for advertising campaigns.
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Post Click Conversions
| The number of conversions that occur after a user clicks on a post in a social media platform.
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Post Click Conversions (Ad Server)
| The number of conversions that occur after a user clicks on a post, as measured by the ad server.
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Post Comments (Organic)
| The number of comments received on organic or non-paid posts on social media platforms.
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Post Engagement
| The level of user engagement, such as likes, comments, and shares, received by posts on social media platforms.
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Post Likes
| The number of likes received by posts on social media platforms.
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Post Likes + Reactions
| The total number of likes and reactions received by posts on social media platforms.
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Post Shares
| The number of times posts on social media platforms are shared by users.
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Post View Conversions
| The number of conversions that occur after a user views a post on social media platforms.
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Purchases
| The number of purchases or transactions completed by users as a result of advertising efforts.
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Quarter Completions
| The number of actions or events that are one-fourth completed as part of an advertising campaign or initiative.
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Raw Media Cost
| The total cost incurred for media placements or advertising space without additional expenses.
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Reach
| The total number of unique users or individuals who have been exposed to an advertisement.
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Reinstalls
| The number of times a mobile application is reinstalled by users through advertising efforts.
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Return on Advertising Spend
| The ratio of revenue generated to the cost of advertising, indicating the effectiveness of advertising campaigns.
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Sanctioned Amount
| The approved or authorized amount associated with a particular advertising initiative or campaign.
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Sanctioned Leads
| The number of leads or potential customers that have been approved or authorized in a specific advertising campaign.
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Search Impression Share %
| The percentage of available impressions in search engine advertising that are actually displayed to users.
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Search Lost Impression Share %
| The percentage of potential search impressions lost due to various factors, such as low ad rank or budget limitations.
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Session Conversion Rate (GA4)
| The percentage of sessions that result in conversions, as measured in the Google Analytics 4 (GA4) platform.
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Session per User (GA4)
| The average number of sessions per user recorded in the Google Analytics 4 (GA4) platform.
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Sessions
| The total number of sessions or visits recorded on a website or application as a result of advertising efforts.
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Spend
| The total amount of money spent on advertising campaigns.
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Total Contacts
| The total number of contacts or leads obtained through advertising efforts.
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Total Conversions
| The overall number of conversions or desired actions completed by users in response to advertising efforts.
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Total Pricing
| The total cost or pricing associated with an advertising campaign or initiative.
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Total Reach
| The cumulative reach or total number of unique users exposed to an advertisement over a specified time period.
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Total Revenue
| The total revenue generated as a result of advertising efforts.
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Total Spent
| The total amount of money spent on advertising campaigns.
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Total Users
| The total number of users or individuals who have interacted with an advertisement or advertising campaign.
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Uninstalls
| The number of times a mobile application is uninstalled by users.
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Unique Reach
| The number of unique users or individuals reached by an advertisement without duplication.
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Users
| The number of users or individuals who have interacted with an advertisement or advertising campaign.
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VCR %
| Video Completion Rate, expressed as a percentage, which represents the ratio of
video completions to video impressions.
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Video Completions
| The number of times a video advertisement is viewed to completion.
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Video Views
| The number of times a video advertisement is viewed by users.
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Viewability Rate %
| The percentage of ad impressions that meet the viewability criteria, indicating the visibility of advertisements to users.
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Viewable Impressions
| The number of ad impressions that meet the viewability criteria, indicating the visibility of advertisements to users.
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Viewed Minutes
| The total number of minutes that users have viewed content, such as videos or live streams, as a result of advertising efforts.
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Views
| The total number of views or impressions recorded for an advertisement.
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VTR %
| View-Through Rate, expressed as a percentage, which represents the ratio of video views to video impressions.
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Website Clicks
| The number of clicks generated on a website as a result of advertising efforts.
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