What is Audiences?

An audience refers to a group of individuals who share common characteristics or behaviors based on the existing data collected within the platform. These characteristics could include demographics, interests, online behaviors, purchase history, and more. By creating Audiences, advertisers can better understand and engage with their target customer segments, ultimately improving the efficiency and effectiveness of their ad campaigns.

With the Audience feature in our Customer Data Platform (CDP), clients can efficiently group users according to their event behavior and traits. This powerful tool allows you to create targeted Audiences by combining a variety of factors including core tracking event actions, event and session properties, private and public traits, custom computed traits, RFM/VBS values, as well as custom imports and existing Audiences. 

How can Audiences Help Advertisers?

ReBid CDP's Audience feature empowers advertisers with valuable insights and capabilities, allowing them to harness the power of data for enhanced advertising campaigns. Here's how audiences can be beneficial for advertisers:

1. Precise Targeting

Creating audiences enables advertisers to define and segment their customer base accurately. By grouping users with shared interests or behaviors, advertisers can focus their marketing efforts on the most relevant and receptive audience, maximizing the impact of their ads.

2. Personalized Messaging

Understanding the characteristics of different audience segments allows advertisers to craft personalized and tailored ad messages. Personalization enhances customer engagement, as it resonates more effectively with individual preferences and needs.

3. Enhanced Campaign Performance

By directing ad spend toward the right audience, advertisers can achieve higher conversion rates and ROI. Reaching the right people with the right message at the right time increases the likelihood of desired actions, such as clicks, sign-ups, or purchases.

4. Data-Driven Decision Making

ReBid CDP's audience analytics provides valuable data insights, allowing advertisers to make informed marketing decisions. By analyzing audience behaviors, advertisers can optimize their campaigns, identify trends, and adjust strategies for better results.

5. Seamless Export to Destinations

ReBid CDP offers direct export functionality, enabling advertisers to use the created audiences for targeted ad campaigns across various advertising platforms and networks. This seamless integration streamlines the process, ensuring that advertisers can reach their chosen audience efficiently.

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• Types of Audiences

  You can build Audiences by selecting from different types of groups: User Behaviors (Filter): Define Audiences based on specific event behaviors. User Traits (Filter): Group users using traits associated with them. Predictive Segments (Filter): ...

• Audience Insights

  After successfully creating an Audience, you will be directed to the Audience homepage. From here, you can perform various actions such as editing, deleting, or sharing the audience. To view the details of the audience you just created, click on its ...

• Features of ReBid CDP

  In today's fast-paced business landscape, staying ahead of the competition requires not only access to data but the ability to harness it effectively. ReBid CDP presents a game-changing solution by unifying your product and behavior data, empowering ...

• FAQs

  Welcome to our FAQs section! If you have any questions or concerns, please browse our FAQs for answers, and if you can't find a solution, feel free to reach out to our support team at support@rebid.co. What is ReBid CDP? ReBid CDP is a tool that ...

• How to Create an Audience in ReBid CDP?

  To create an Audience, follow these steps: 1. Access the ReBid CDP Homepage 2. Click on Audience in the Left Navigation 3. Click on Create Audience 4. Provide the Name and Description of your target audience to define the group of users you are ...