Creating Campaigns
To create and manage Campaigns:
- Go to ReBid ADP Homepage
- Click Activate from the left sidebar
- Click on Campaigns
You can use various filters like Account, Advertiser, Media Plan, Integration partner, Channel and Status to search for Campaigns.
You can also quickly search for campaigns by entering the campaign name in the search bar. For the latest campaign statistics, click on the Refresh button. Detailed campaign information is available in the table below.
To select all campaigns, check the checkbox in the first row. You'll then see three options: Manage, Edit, and Budget Allocation.
Choosing Manage allows you to activate, deactivate, clone, or archive a campaign.
Clicking on the Edit button reveals the following options:
1. General Information: Customize campaign details such as names, insertion orders, and placements.
2. Date Range: Adjust the campaign's timeframe, either individually or for multiple campaigns.
3. Creatives: Edit and manage your creative assets.
4. Budget: Fine-tune your campaign's budget allocation.
5. Bid: Set maximum bid values and optimize bidding strategies.
6. Tracking: Configure tracking settings to monitor campaign performance effectively.
Within the General Information section, you can edit campaign attributes such as Campaign names, insertion orders, and placements. Click on any of these to view and edit additional information.
The Date Range option gives you access to edit multiple campaigns.
The next option is Creatives. Click on creatives to bulk edit the campaigns together.
The Edit Budget, Bid, and Tracking option includes settings such as:
- Budget Limit allows you to set the maximum amount you're willing to spend on the campaign.
- Daily Spend Limit restricts the amount you can spend on the campaign in a single day.
- Maximum Bid enables you to specify the highest amount you're willing to pay for ad placements.
- User Frequency lets you control how often your ads are displayed to individual users.
Click on budget allocation to see information about the budget and budget strategy.
The table provides essential information about partners, channels, AI insights, campaign details, status, performance metrics, impressions, clicks, conversions, spending, budget, and a Manage tab to oversee campaigns. Within the tab, you can deactivate, clone, edit, and generate data reports for your campaigns.
Lastly, to create a new campaign, click on Add Campaign, which will take you to the following page:
At the top, you can see and navigate through the campaign hierarchy. Next, select an integration partner and proceed to the next page, where you can input details for your new campaign.
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