Creating and Managing Media Plans and Insertion Orders

Creating Media Plans

To create and manage Media Plans:
  1. Go to ReBid ADP Homepage
  2. Click Activate from the left sidebar

3. Select Media Plans



4. Navigate to the New Media Plan



Adding a new media plan has two parts - Media Plan Details and IO Details

Media Plan Details

The page contains Media Plan Details with sections including, General information, 
Budget Plan, Additional information, and Frequency Cap.



General information

This section requires you to fill in these details:
  1. ID: It is autofilled
  2. Name: Name of the Media plan
  3. Industry Vertical: The type of industry for which the media plan is being set up. It helps ReBid optimize the services and campaign performance for you.


  1. Account: It is set during account creation
  2. Advertiser: It is set during account creation
  3. Time zone: The time zone that will be used in ad serving of media plans



  1. Timeframe: Duration for which the media plan is required to run
Note: ID, Account, and Advertiser are added automatically. 


Budget Plan

Budget is the essence of any advertising and marketing effort. It is essential to measure ROI
(Return on Investment) closely.




The Budget Plan section contains the following data points:
  1. Currency: The Currency code of the country where media plan will be run
  2. Budget: Total budget for the media plans. The platform will convert all non-US currency codes to USD.
  3. Estimated Budget: It is the approximate budget for the date range shown under the field
  4. Programmatic Guaranteed: Select the checkbox to get pre-booked inventory (Ad spots)
  5. I want to: Represents what you want to achieve. Select an option from the dropdown menu



  1. Goal: You can select a goal for the media plan, depending on the objectives of your company. If you have more than one goal, you can create a media plan for each. The goal will correspond to the previously mentioned I want to field. 


Following are all the supported values:
  1. CPM: Cost per Impressions- Also known as "cost per mille," where ‘mille’ stands for a thousand, translating to "cost per thousand.” That is, the cost paid for every one thousand impressions of a digital ad.
  2. CPC: Cost per Click- Cost for each click on your ads
  3. CPA: Cost per acquisition- Also known as "cost per action.” For every action or click on the ads, an advertiser pays the publisher.
  4. CPI: Cost Per Install- The advertiser pays for every installation based on the ad
  5. CPV: Cost Per Video view- The price paid for the view on a video ad
  6. CTR: Click-through rate- Number of clicks on your ads divided by the ad impressions
  7. CPCV: Cost Per Completed Video view- CPCV is the amount an advertiser pays when the video ad is watched completely, unlike CPV, where the video ad needs to be watched for a short duration to be counted as a view. For example, YouTube counts a view on a video when its watched for 30 seconds.
  8. ROAS: Return On Ad Spend- Conversion value or the amount of revenue you get for a specific ad campaign
  9. Viewable %- A subset of measurable impressions. For example, smaller display ads will be counted as viewable if at least 50% of their area is visible on the screen for at least 1 second
  10. Reach- The number of people who were exposed to a single ad served
  1. Goal Value: Total amount for the combined goals.



Additional information

This section has two different fields, Description, and Labels. It serves as a future reference
for you. For example, you can add comments and notes in the Description field, and categorize
information in the Labels field. 



Frequency Cap

Even though a frequency cap can be added during the creation of a new media plan, it is
recommended that it be added when creating new campaigns.




  1. Integration Partner: The dropdown menu represents the list of configured partners.


  1. Pacing Type: Supported values are listed in the dropdown.
    1. ASAP
    2. Even
    3. Optimized
    4. No Cap



  1. Frequency: Frequency of running the campaign based on Interval. For example, when the frequency is 1 and the Interval is Minute, the campaign runs once a minute. Or if the frequency is 100 and the Interval is a Month, the campaign will run hundred times per month.
  2. Interval: Determines how often the campaign runs based on Frequency. The dropdown lists all the supported values.


  1. Manage: Add new or modify existing frequency caps.


  1. Click Add to create a new Frequency Cap



  1. Click Next once you have completed the Media Plan Details


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