To create a new Media Plan:
Under the Manage section, navigate to the Media Plan tab. Click on New Media Plan.
- Fill in the following fields:
- Name of Media Plan
- Industry Vertical
- Choose the time zone of the target audience
- Campaign Timeframe
- Choose the currency you want to work with
- Specify the Budget
Estimated Budget - If you are running an ‘always on’ campaign or a campaign with an extended duration, you can specify the estimated budget the platform needs to spend each month.
Specify the goal type for the media plan. You can choose between multiple objectives including CPM, CPC, and CPA.
Specify the KPI goal value based on the objective selected. For CPM, you can input the maximum price you are ready to offer for the impression.
Billing Entity – RD&X Group DMCC
Provide any additional notes about the media plan rationale and offline parameters to build up your knowledge bank.
Under the Additional Information section, add all your weekly campaign notes to make things easier when building your post-campaign analysis.
Click on Next to move on to the Insertion Order and budget details.
Creating and Managing Media Plans and Insertion Orders
Creating a media plan that reaches a particular audience and aligns with the marketing budget of an organization results in an effective advertising campaign. Creating media plan Go to ReBid Buy Homepage Click Activate from the left navigation plan ...
New Insertion Order
New Insertion Order After creating your Media Plan, Click on Add Insertion Order. Specify the IO number if you have a unique identifier for every order. Input the date the IO is generated. Key in the name, channel, budget, goal type and goal value. ...
Once you have saved the IO details, you can start creating campaigns and associated strategies. Click on Add New Campaign and select a demand partner by clicking on the relevant icon. Click Next to go to the campaign form. Fill in the relevant ...
Creating new Advertiser and manage existing Advertisers
Go to ReBid Homepage Click Settings (gear icon) from the left panel Select Advertisers. Alternatively, you can add New Advertiser directly from the Account details page. Searching for advertisers On the Advertisers listing page, you can directly ...
You can attach campaigns and swivel data from your owned demand partners, like Facebook and AdWords, to bring in specific media plan-related data and have a single view of the campaign’s performance. There are two ways to swivel campaigns in Rebid ...