A session refers to a specific period of time during which a user interacts with a website or application. This concept is essential for analyzing user engagement, understanding user journeys, and providing personalized experiences.
When a user visits a website or application integrated with ReBid CDP, a unique session ID is assigned to them. This ID is typically stored in a cookie on the user's device, or in device memory. The session ID enables ReBid CDP to recognize and associate the user's actions and events within a specific session.
The ReBid CDP system calculates visits based on the continuity of the session ID. If the session ID remains the same, it suggests that the user is still actively engaging with the website or application. Thus, ReBid CDP considers this as part of the same visit. However, if the user closes their browser, or when the session expires, the session ID gets deleted. A new session begins when the user revisits the site.
Through tracking sessions, ReBid CDP can offer insights into various aspects of user behavior. For instance, it can calculate session duration, page views per session, entry and exit points, and conversion rates. This session tracking aids in understanding the user behavior during each visit, providing a personalized user experience.