System Architecture

System Architecture

ReBid CDP is a distributed system that consists of several components working together to track and analyze customer data. The core components of ReBid CDP include:
  1. Collectors: Collectors collect events from customer interaction sources, such as websites, mobile apps, and CRM systems.
  2. Stream processors: Stream processors process events in real-time and send them to the identity resolution engine.
  3. Identity resolution engine: The identity resolution engine identifies the customer associated with each event.
  4. Profile database: The profile database stores customer profiles.
  5. Segmentation engine: The segmentation engine segments customers into relevant groups.
  6. Activators: Activators send customer data to other systems.